Human megaphone Meek Mill takes a break from sobbing like a broken-up boss to offer more adrenaline in MP3 form. “Check” is Meek’s fifth single from Dreams Worth More Than Money and if you’ve been counting, his fiftieth “I’m a Boss” sequel. The thin-voiced rat-a-tat is more music for extreme sports, face-punching and seven figure bank deposits. Essentially, it’s the same as last year’s “FYM” only this time without a hungry Boosie verse. “Check” is a formulaic hustlers ode for those with an insatiable thirst for thumping drums, menacing pianos and minimal ambition. Meek and his cohorts are in the building, counting money and some other stuff he’s told you about before. But it doesn’t matter, Meek Mill is the human Monster Energy Drink. I can’t take it in large doses, but he’s not about to put you to sleep. (Presumably).
Music Video Director Dave Meyers (Missy Elliot, Outkast, Jay Z etc)
Dave Meyers’ frenetic imagination has conjured some of this era’s most recognizable music videos. Active since the 90s, his resume consists of over 200 projects with a genre-spanning list of artists from Jay-Z to Mick Jagger.
A chance meeting with Good Will Hunting filmmaker Gus Van Sant inspired Meyers to pursue videos and he landed his first MTV slot in 1997 with underground Oakland duo The Whoridas. The Californian director’s most iconic work includes eleven of Missy Elliot’s career defining videos as well as visuals for Outkast’s “Bombs Over Baghdad” and “So Fresh, So Clean.” He won a best video Grammy Award in 2005 for Elliot’s “Lose Control” and has also received eleven MTV Awards.
Meyers recently took a three-year sabbatical to pursue film and advertising, but is now diving back into capturing music. During more than an hour of conversation, we discussed a fraction of his filmography and thoughts on industry issues such as lower budgets and product placement. He discussed early interactions with Kanye West, shooting with Nas, making 44 videos in one year and a whole lot more.
Do you think music videos have worth in 2015 or are they in danger of becoming content for content’s sake?
They certainly have regained value for me. I took a three or four year break there and focused on commercials. What I’ve learned with the reach of a music video, especially to it’s fans, is there’s nothing quite like it other than maybe Jurassic Park [laughs]. It’s a very strong connection that artists still maintain with their fans, even more so than ever, because of the way the Internet is. To be part of that and to be a creative entity associated with that is kind of the purpose of filmmaking, or my particular passion. I’ve reached out to all of the folks you’d expect me to reach out to and we’re brewing some cool stuff that is coming our way. You’ll hopefully see some collaboration later this year with Missy [Elliot], Janet [Jackson] and there are a variety of things that might be coming. My passion for videos is alive and well and as I think the artists have sort of gotten used to the lower budgets, the resulting climate is a push for creativity.
A PhD in Worthwhile R&B: The Dream Mixtape
Originally published at Passionweiss
Among the assembly line ten-packs, The Dream conveys more than cliché. We’re not talking Shakespearean wordplay, but as 90% of mainstream R&B is more worried about consuming a refined carb than music, Dream’s imperfect personality is necessary.
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Big Krit Interview
While entrenched in Southern rap heritage, Big Krit aims to chisel his own path through the polished grill wearers and double-cup sippers. Too smart to be ignorant, too worldly to be preachy, he embraces the challenge of pleasing fickle fans, carrying tradition and promoting the culture of his oft-ignored state Mississippi. The 28 year old is a veteran of the digital era’s exhausting release culture with six mixtapes, two albums and two EPs released since 2010.
Producing and rapping across 200 songs in four years, a sub-plot developed around Krit’s talent. Was he creatively burnt out? Would he make concessions to chase the elusive hit single? Krit’s 2012 Def Jam debut Live From The Underground was decent, but not quite the grand reveal fans expected.
Last November, he finally silenced speculative fears with his sophomore album Cadillactica. Krit outsourced collaborators including Dj Dahi, Raphael Saadiq and Jim Jonsin to share his vision as well as working on expanding his own production universe. The concept record about a planet created by 808 drums showcased a reinvigorated Krit cultivating his introspective lyrics while dabbling further in storytelling, singing and contemporary flows.
Now taking a deserved breather to consider his next move, I asked Krit about his early records, if he’s still chasing commercial success, what draws people to country rap and why he decided to take this album off-planet.
What was your first local hit in Mississippi?
Man, the first record that I did in Mississippi that got played on a radio station was called… ha, “Adidas 1’s in the Club.” It was basically a remake of Crime Mob’s “Stilettos (Pumps),” but we did our own version.
Did you start with a cliché street sound on your very early records before you found your own style?
Oh yeah, definitely, because I was a hardcore Three 6 Mafia fan too. Just a lot of the instrumentation and a lot of the content was extremely aggressive, so it was like more of a shock value thing of just how aggressive and how violent you could be on a song. I was probably like 13 or 14, man, and you grow out of that pretty fast because you grow to the point where you start playing your records for a lot of people that actually know you, older people, and they know damn well that you ain’t living that kind of lifestyle. In the beginning it was just your imagination ran wild on a record, and you could pretty much rap about anything and everything under the sun just to kind of build this superhero character of yourself on record.
Kevin Gates - Pourin The Syrup
Originally published at Passionweiss
Kevin Gates' sexcapades are a double-edged sword, or other phallic object. While shock at his bedroom activities generates publicity, gossip around his personal life often conceals he's among the best rappers working. As I've stated here, here and here, few combine lyrical proficiency and remarkable life-experience like Gates. "Pourin The Syrup" from 2014's Luca Brasi 2 mixtape references his sexual interests in full clarify, providing instant gratification for Chatty Patty’s in your chosen comments section. The Louisianan’s retellings of an unconventional sex life are just a fraction of his audio confessions made of compelling, autobiographical raps.
"Syrup" is filled with enough detail for a full season of The Wire. Gates killed someone at 13. Before fame, drug money ensured he could ride through Baton Rouge's infamous Highland Road with the same Monte Carlo his rap precursor Boosie had. Gates was selling cocaine under roofs equipped with security cameras. He wouldn't give his product to a thief and was shot while attempting to grab the gun. The tear-dropped sex fiend caught an STD and a friend laughed behind his back while he was sleeping with their sister. Over the course of four minutes, Gates has given you more of himself than a dozen Datpiff trap fakers.
The hallucinatory video was released last week and doesn’t glorify drank as an easy crutch for A$AP-inspired cool points. Gate’s purple tinted face appears while he traverses difficult memories with an intense black-eyed stare. It’s probable the tortured rapper uses drank as a therapeutic device rather than a fun accessory. Feverish visuals switch between a vehicle speeding through twilight roads, Gates as a blurred lavender entity and of course, him spilling explicit raps about the dirtiest of sex acts next to a woman he’s rumoured to be seeing in real life.
Gates is smart enough to know how to work the media. If you were looking for lyrics to be shocked by, you’ll find them here. But you’re also witnessing the ascent of singular storyteller putting all of himself on the record.
Sleepy Brown Interview
Organized Noize emerged from a dirt floor studio with underclass tales that resonate in every neighbourhood from Bankhead to Brisbane. Sleepy Brown, Rico Wade and Ray Murray fused hip-hop, soul and funk to produce records for Outkast and Goodie Mob that are divine rap canon. Proudly Southern at a time when many Atlanta artists mimicked Miami bass for commercial ends, the trio were among the first to shift attention below the Dixie. Dubbing their collective “The Dungeon Family” as a tribute to their dank beginnings, Organized Noize’s run surpasses two decades and their contribution to quality music can’t be overstated. With credits including TLC, Future, Killer Mike, Bubba Sparxxx and Janelle Monáe, it’s fair to assume if you enjoy rap, you’ve heard a Dungeon track.
Characterized by a scintillating grin, oversized sunglasses and Superfly persona, Sleepy Brown is the trio’s retro futurist. The 45 year old’s musical ambitions were inspired by a childhood spent watching his father Jimmy perform in Atlanta funk-staple Brick, and he’s always paid tribute to the 70s. Aside from production and writing, Sleepy sung falsetto on Outkast’s No. 1 hit “The Way You Move, ” their universal player’s theme “So Fresh So Clean” and “Saturday Ooh Ooh” with Ludacris. He also maintains a solo career, which is four albums deep and includes lover’s decree “I Can’t Wait.”
A friendly and open interviewee, Sleepy didn’t exhibit signs of being jaded or arrogant despite his lengthy achievement list. He laughed while describing how Busta Rhymes influenced the conscious side of Organized Noize and shared Future’s nickname when he was still a “knucklehead.” The Isaac Hayes lookalike also described working with Curtis Mayfield as well as Pimp C, why Outkast’s 2014 tour is their last and almost every other Dungeon Fam query I had.
B Bravo - Nights (Feel Like Getting Down)
Just a little one for Passionweiss.
Big L - Lifestylez Ov Da Poor & Dangerous
Spite incarnate, Big L’s music was forever shadowed by death. Every other line was a blast of threats aimed at enemies, doubters, competitors and anyone who had something to lose. Lamont Coleman was undermining parent’s attempts to raise well-adjusted children, years before Shady gripped a chainsaw. L splattered his bars with an encyclopedia of offensive content and spat them with enough malice to traumatize a Juggalo. Who else would end a song by shouting out murderers, thieves and people with AIDS?
Coleman’s debut was the only full-length album recorded during his short life and he named it in direct opposition to television showLifestyles of the Rich and Famous. As someone who had no time for caviar dreams, Big L was the quintessential disaffected youth. He was too poor to afford a conscience and rarely paused between dome cracking bars to reflect on social issues. Cold angst permeates throughout the record and as a fan of horror films, L relished playing the villain and shocking the listener. While other emcees claimed the means justified the ends, Lamont laughed off constraint and poisoned eardrums with comparisons to the devil.
The power of Lifestylez doesn’t just lie in dark imagery though. Big L was a paradigm of technical ability with internal rhyme schemes and caustic wit. “I got styles you can’t copy bitch, it’s the triple six, In the mix, straight from H-E-double-hockey sticks.” Coleman’s lyrical bloodbath was also backed by D.I.T.C’s production and the album knocks front to back. Unfortunately, Columbia couldn’t predict suburbanites enjoying jokes about killing nuns and found Illmatic’s conscious spin on street-life was easier to market. Big L was dropped a year later and gunned down before he could record a proper follow-up making this project a haunting reminder of the realities of Harlem in 1995.
Hit Boy Interview
Hit Boy went from his mom’s house to working with Lil Wayne, Eminem, Kanye West and Jay-Z in the space of two years. He released the quadruple platinum “Drop the World” and “Niggas In Paris” almost back to back and was on the stage with Watch The Throne when they performed the track 11 times. But, for him, it’s not enough. The 27 year old, real name Chauncey Hollis, spends every day thinking about the producer he’s working to become.
In 2013, Hit Boy left Kanye’s GOOD Music label and broke out on his own. Details on the split are murky and naysayers claim he shouldn’t have left Yeezy’s side, but Hollis doesn’t care. More focused than ever, he’s launched the Hits Since ‘87 imprint and modelled his career after Timbaland’s history of working with hand-picked talent. Hit Boy has since formed a collective including long term friends Audio Push, started a solo rap career and released music with his formerly incarcerated father Big Hit.
While preparing to release new tracks “Automatically” and “Show Me Something,” he talked about producing for Kendrick Lamar, Dr. Dre, and life after GOOD Music.
Was last year your quietest production-wise in some time?
As far as producing for a bunch of people, yes, because I took time to focus on my label. I put out We the Plug and I produced a bunch of songs on there, that if you go listen to those beats, there aren’t really a lot of urban beats that match that. But it’s just that we’re a growing label and we’re a growing situation so not as many people are paying attention to us right now, but we’re on the radar and we’ve been dropping just as much music as everybody else. It’s just that people aren’t paying as much attention because it’s a new situation, you know.
Other than the obvious choices like your squad or Jay/Kanye, is there someone particularly hands-on you’ve worked with?
Honestly, I mean there’s Bey[once] you know. She’s part of the whole Jay-Z/Kanye level, but she definitely knows what she wants when you’re working with her. I might do a drum pattern and she’ll tell me it needs to sound more “futuristic” or it needs to have different textures, so I like working with her a lot too. She knows exactly what she wants.
Raekwon Interview
With razor sharp wordplay and luxury slanguage, few rappers in their 40s have enjoyed the same prolonged relevance as Raekwon. In the summer of 1995, Corey Woods released Only Built For Cuban Linx and ushered in a new era of Mafioso rap along with his Wu Tang Clan co-star Ghostface Killah. A masterpiece in criminology, the album heavily influenced the early careers of Jay-Z, Biggie and countless others as well as furthering the Wu Tang’s unparalleled rise.
Raekwon pulled off a rare feat by following it up with a quality sequel in 2009 and has continued to earn a reputation as one of the most consistent and digitally savvy members of the Wu. While the group celebrates their 20th anniversary, Rae remains focused on his solo career and is preparing for the April 28th release of his sixth album Fly International Luxurious Art as well as a documentary about the making of his classic debut.
Let’s talk about your new album Fly International Luxurious Art. You’ve said previously that it’s going to be “for all rap fans.” How do you cater to a wider audience without diluting your individual style?
I just try to be open-minded about creating music and also give them [the fans] an opportunity to see growth as well. Even though I’m a ‘90s artist, I still know every now and then, I have to give it a little shine in certain pieces of the music instead of just giving them that raw ‘90s sound. I just go with the determination – “this is what you do, this is your job, you’re supposed to know how to do this.” I collaborate with the right producers who understand the music that we are going after and we just go into it with a strong will and make it happen.
Buddha Monk Interview
Originally published at Passionweiss
How did ODB feel about Puff Daddy? I don’t think he disliked him, but he frequently mentions him in interviews as someone he could never be like.
Yelawolf Interview
In 2011, Yelawolf was on a victory run. The half-Cherokee rapper born Michael Wayne Atha had escaped a dangerous career in deep-sea fishing, weeks of homelessness and being dropped from Columbia by Rick Rubin to prove he was rap’s next big star. Atha had raw talent and could rhyme over any style of music, even embracing his country roots without coming across as yet another novelty act. Trunk Muzik released the year prior had amassed a huge online following and Eminem quickly signed Yelawolf as one of the first acts on the newly revived Shady Records. Spirits were understandably high when he told XXL in an interview that year: “I can tell you that when you’re willing to give your life up to see a dream through, the reward is great. And now that I’ve become an apprentice to one of the greatest artists in the world, my potential reaches beyond anything I ever imagined.”
Unfortunately his debut album Radioactive never delivered on his potential. Atha sounded misplaced on several tracks containing uncomfortable collaborations, uninspired beats and forced crossover attempts, later admitting he had given up creative control to his formerly trusted production company. In 2012 he suffered a ruptured spleen during a performance in Wisconsin and was placed in the Intensive Care Unit, an accident that he credits for putting his life under renewed focus. Determined to put out a project that his fans deserved, Yelawolf released the Trunk Muzik Returns mixtape last year. He spent the latter half of 2013 recording his second LP in a secluded Nashville studio with only a few close collaborators. During our interview we talked about the recording process this time around, convincing Big Boi to let him rap, working with Eminem and which “Box Chevy” chapter is his favourite. Recharged and shaking off the ghost of Radioactive, Yelawolf is convinced sophomore album Love Story will continue his return to form. I for one believe him.
CyHi The Prynce - "Forever" and "To Be Real" freestyles
"To Be Real" hit 45k plays in 24 hours and the rework of Cheryl Lynn’s 70s disco hit is another production win even she commended. CyHi often trades in back to back simple metaphors e.g “treat rappers like trampolines. I just bounce on ‘em.” This is the specific technique that divides listeners into opposing camps, you either think the quick-wit works well with the bubbly beat or it makes you cringe. No matter what side you fall on, the beats are enough to overlook CyHi’s wordplay. As a fan of both, I happen to agree with the eloquent commenter who stated “anyone who doesn’t like these can head-butt a knife.” If the man who insists on misspelling prince and using elementary rhymes keeps his production team close, Kanye might just let him put some numbers on the board.
Wendy Day Interview (Part Two)
Wendy Day has seen it all. The 52 year old has spent two decades using her knowledge of the rap business to help create dozens of millionaires. 2pac, Pimp C, Eminem, and Slick Rick are just a few of the many artists that have trusted her expertise on industry politics. After being inspired by X-Clan and Rakim being jerked by their labels, she set up the Rap Coalition to negotiate deals, break unfair contracts and provide career advice. Some of her first deals were the biggest in music history such as Cash Money’s $30 million distribution deal with Universal and No Limit’s signing to Priority. In the first half of this interview, we chatted about what 2pac planned for his next album, Freddie Foxx putting a gun to Birdman’s head and 50 Cent crushing Young Buck. In part two, Wendy drops gems about Pimp C catching the New York subway, her role in Dr Dre discovering Eminem and the undisguised greed she’s witnessed in the music industry.
A strange pattern I’ve noticed is artists who’ve been screwed over become CEOs or label heads and then do the exact same thing to fellow artists.
Absolutely, I’ve seen that so many times that it doesn’t even shock me anymore. It’s almost like child abuse or domestic abuse where a child grows up getting beaten by their father and then when they have children they turn around and beat them even though they swore growing up they would never do that. It’s almost that same mentality and it happens more than it doesn’t happen. It’s more prevalent than you think.
Do you think labels manipulate rappers because sometimes their upbringing means they lack the required business savvy to be involved in the music industry?
You know, it could be. I wish I knew the answer to this because if I knew the answer I could solve the issue. I don’t exactly know what causes it because there’s a lot of guys that came from nothing to build real estate empires to pay their bills. It’s certainly prevalent in the music industry. Maybe it has something to do with fame, where somebody is such a narcissist that they desire the fame of screaming fans. Maybe there’s something involved in that narcissistic personality that says I’m not going to pay anybody. I don’t really know and I don’t know if that happens in the tech world or the world of people who make widgets. I can only speak for the entertainment world because that’s my world, but it’s prevalent and it’s definitely a problem.