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Championship Diamonds Part 2 - Jason of Beverly Hills

The second part of my interview with NBA and celebrity jeweller Jason of BH. In this part, we discussed meeting Michael Jackson and making him custom pendants, Drake's basketball league and Steph Curry dropping his Championship ring. Fun fact: Both of Jason's children's names are Jason.

Jewellery is weighed by carat – it’s also weighted by memory. Take LaMelo’s new chain. Basketball’s most anticipated rookie celebrated draft day with a diamond “number one” necklace. For better or worse, Melo’s purchase is embedded with expectation. The item will represent failed potential or a showy pitstop on the path to glory. 

A lifelong hoops fan, Jason relishes these moments. He’s been commemorating player milestones for two decades. In 2016, the NBA asked him to surprise the late Kobe Bryant for his retirement. Jason crafted a set of rings lavish enough to impress someone worth $600 million. 

The dazzling gift, also given to Vanessa, is set with five large diamonds – one for each championship. It holds an additional 20 rocks for every year in the league. Both sides contain Kobe’s jersey numbers and key career dates. The ring also contains snakeskin in tribute to his Black Mamba alias.

“It was amazing for me to have the opportunity to do that,” Jason reflects. “And it’s funny because I saw for the first time the video of him getting the ring just two days ago. I guess there is a video that exists out there on YouTube or somewhere that shows him opening the box, getting the ring and seeing his reaction. That was really cool.”  

Yes, the footage exists. Kobe seems genuinely taken by the gift. He gasps, and barely sits down before standing to tear the box open. Bryant recites “wow” several times as Lakers owner Jeanie Buss looks on, close to tears.

Keep reading here.

Championship Diamonds- Jason Of Beverly Hills

I had a blast writing this and I love the way it’s laid out. I’m also glad I tracked down one of the key players behind NBA Championship jewellery. Jason, as you can tell by his “of Beverly Hills” alias, is such a character. Who else would have two children also named Jason? This guy.

“Jewellery is a form of communication. It says how we feel about ourselves, who we remember and what we believe. A necklace might convey wealth, religion, marital status or pure, unfettered, fresh to death, wipe me down, swag

No matter what the jewels proclaim, Jason of Beverly Hills loves the conversation. Drake and ASAP Rocky’s favourite iceman, he adorns A-listers, royalty and the mega-rich. Jason’s lockbox includes diamond-encrusted loafers, a $400k iPhone case and the priciest toy car ever made. Basketball, however, is the soul of the operation.

Around half of all active NBA players wear Jason’s product. His reputation for educating rather than fleecing stars means he’s often introduced right after they’re drafted. LeBron, Kevin Durant and Draymond Green all met the jeweller before their first games.  

Financial wisdom aside, players also depend on JBH’s discretion. He’ll produce a disco-ball chain for a draft pick, help surprise their childhood friend or privately commemorate their loved one. JBH will polish the wedding ring – he’ll also appease the side-chick who didn’t get invited.

Jason’s so ingrained in the NBA; he’s learned to interpret the signs of a long career as well an upcoming blowout. Jewellery purchases say more than you’d think.

When a player examines what they’re buying, to learn what separates the VVS from the cubic zirconia – that attention to detail often translates into their wider career. A rookie who’s savvy with diamonds will likely read a sponsorship deal closely or think twice about leasing that third Mercedes. 

Read the full piece here.